Adidas AG (OTC: ADDYY)
Footwear & Accessories Β· Herzogenaurach, Germany Β· Founded 1949
- Market capitalization: $40.0 billion
- Annual revenue: $24.0 billion
- Net income: $0.8 billion
- Employees: 59,000
- Sector: Consumer Cyclical
- Headquarters: Herzogenaurach, Germany
- Founded: 1949
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Adidas is the second-largest sportswear company in the world, headquartered in Herzogenaurach, Germany. The company designs and manufactures athletic footwear, apparel, and accessories under the Adidas and Adidas Originals brands. Adidas has particular strength in football (soccer), running, and lifestyle/streetwear categories. The company's three-stripe trademark is one of the most recognized logos in global sports.
Adidas earns revenue from the wholesale and direct-to-consumer sale of athletic and lifestyle products globally. The company has been increasing its direct-to-consumer mix through owned stores and e-commerce to improve margins and customer relationships.
Adi Dassler founded Adidas in 1949 in Herzogenaurach, Germanyβthe same town where his brother Rudolf founded rival Puma. The company's partnership with Kanye West on the Yeezy line, launched in 2015, became one of the most successful celebrity collaborations in fashion history before Adidas terminated the relationship in 2022 over antisemitic remarks. CEO BjΓΈrn Gulden, who joined from Puma in 2023, has led a rapid turnaround.
| Market Capitalization | $40.0B |
| Annual Revenue | $24.0B |
| Net Income | $0.8B |
| Profit Margin | 3% |
| Revenue per Employee | $406780K |
| Stock Exchange | OTC |
| Ticker Symbol | ADDYY |
Financial data is approximate and based on most recent annual filings.
The Adidas-Puma rivalry began as a family feudβAdi and Rudolf Dassler were brothers who split their shared shoe company after World War II, dividing the town of Herzogenaurach into two camps. The Yeezy termination initially cost Adidas over β¬1 billion in revenue, but the company has recovered faster than expected.
BjΓΈrn Gulden has injected energy and pragmatism into Adidas after years of strategic drift. The Samba and Gazelle retro sneaker trend has been a windfall, but Adidas needs to prove it can sustain momentum beyond the current terrace-shoe cycle.
What is Adidas AG's revenue?
Adidas AG generates approximately $24.0 billion in annual revenue.
How many employees does Adidas AG have?
Adidas AG employs approximately 59,000 people worldwide.
What is Adidas AG's market cap?
Adidas AG (ADDYY) has a market capitalization of approximately $40.0 billion on the OTC.
When was Adidas AG founded?
Adidas AG was founded in 1949 and is headquartered in Herzogenaurach, Germany.
Who is the CEO of Adidas AG?
BjΓΈrn Gulden is the current CEO of Adidas AG.
What is Adidas AG's website?
Adidas AG's official website is adidas.com.
| CEO | BjΓΈrn Gulden |
| Sector | Consumer Cyclical |
| Industry | Footwear & Accessories |
| Founded | 1949 |
| HQ | Herzogenaurach |
| Country | Germany |
| Website | adidas.com |
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