Asana Inc. (NYSE: ASAN)

Software - Application · San Francisco, CA, United States · Founded 2008

$3.0B

Market Cap

$0.79B

Revenue

2,000

Employees

$-0.19B

Net Income

📊 Key Statistics for Asana Inc. (ASAN)

Market capitalization: $3.0 billion
Annual revenue: $0.79 billion
Net income: $-0.19 billion
Employees: 2,000
Sector: Technology
Headquarters: San Francisco, United States
Founded: 2008

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📋 About Asana Inc.

Asana is a work management platform for teams to organize projects, track tasks, and coordinate work across departments. Co-founded by Facebook co-founder Dustin Moskovitz and ex-Google engineer Justin Rosenstein in 2008, it serves over 150,000 paying customers including Amazon, Japan Airlines, and Sky.

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💰 How Asana Inc. Makes Money

Freemium SaaS subscriptions — free for small teams (up to 10 users), paid plans ($11-25/user/month) for larger teams needing timelines, portfolios, and advanced features. Enterprise plans add admin controls, custom branding, and priority support. Revenue exceeds $650 million annually.

📜 Key Milestones

Founded in 2008 by Dustin Moskovitz (who left Facebook at 24 as its youngest billionaire) and Justin Rosenstein (who invented the Facebook 'Like' button). Asana went public in 2020 via direct listing. The company has never been profitable, investing heavily in growth and product development.

📊 Financial Overview

Market Capitalization	$3.0B
Annual Revenue	$0.79B
Net Income	$-0.19B
Profit Margin	-24%
Revenue per Employee	$395000K
Stock Exchange	NYSE
Ticker Symbol	ASAN

Financial data is approximate and based on most recent annual filings.

💡 Did You Know?

Dustin Moskovitz funds Asana's losses from his personal Facebook fortune — giving the company unusual patience to invest without profitability pressure. Asana's 'Work Graph' data model connects goals, projects, tasks, and people in a way that enables AI-powered workflow optimization.

📝 Analyst Take

Asana makes excellent software but faces brutal competition from Monday.com, ClickUp, Notion, and Microsoft's built-in tools. The path to profitability remains unclear despite $650M+ revenue. Moskovitz's backing provides runway, but at some point the business needs to stand on its own economics.

❓ Frequently Asked Questions