Dollar General Corporation (NYSE: DG)
Discount Stores · Goodlettsville, TN, United States · Founded 1939
- Market capitalization: $20.0 billion
- Annual revenue: $0.61 billion
- Net income: $-0.01 billion
- Employees: 195,000
- Sector: Consumer Defensive
- Headquarters: Goodlettsville, United States
- Founded: 1939
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Dollar General is the largest small-box discount retailer in the United States, operating over 19,000 stores primarily in rural and suburban communities. The company sells consumables, seasonal goods, home products, and apparel at everyday low prices. Dollar General's stores are deliberately small—around 7,400 square feet—and located in areas underserved by larger retailers like Walmart.
Dollar General earns revenue from retail sales of low-priced consumable and discretionary products. The small-store format keeps occupancy costs low, while a focus on consumables drives repeat traffic and predictable revenue.
J.L. Turner founded the company in 1939 as a wholesale dry goods business in Kentucky. The first Dollar General store opened in 1955 with every item priced at one dollar or less. KKR took the company private in 2007 and brought it public again in 2009. Aggressive store expansion added thousands of locations through the 2010s and 2020s.
| Market Capitalization | $20.0B |
| Annual Revenue | $0.61B |
| Net Income | $-0.01B |
| Profit Margin | -2% |
| Revenue per Employee | $3128K |
| Stock Exchange | NYSE |
| Ticker Symbol | DG |
Financial data is approximate and based on most recent annual filings.
Dollar General opens roughly three new stores per day, making it one of the fastest-expanding retailers in America. The company is the largest retailer by store count in the US, surpassing even Walmart and Dollar Tree.
Dollar General's growth-at-all-costs expansion has caught up with it—store conditions, employee turnover, and inventory shrink have become real problems. The value proposition is intact, but operational execution needs to improve before the stock can re-rate.
What is Dollar General Corporation's revenue?
Dollar General Corporation generates approximately $0.61 billion in annual revenue.
How many employees does Dollar General Corporation have?
Dollar General Corporation employs approximately 195,000 people worldwide.
What is Dollar General Corporation's market cap?
Dollar General Corporation (DG) has a market capitalization of approximately $20.0 billion on the NYSE.
When was Dollar General Corporation founded?
Dollar General Corporation was founded in 1939 and is headquartered in Goodlettsville, TN, United States.
Who is the CEO of Dollar General Corporation?
Todd Vasos is the current CEO of Dollar General Corporation.
What is Dollar General Corporation's website?
Dollar General Corporation's official website is dollargeneral.com.
| CEO | Todd Vasos |
| Sector | Consumer Defensive |
| Industry | Discount Stores |
| Founded | 1939 |
| HQ | Goodlettsville, TN |
| Country | United States |
| Website | dollargeneral.com |
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