Instacart (Maplebear Inc.) (NASDAQ: CART)
Internet Retail · San Francisco, CA, United States · Founded 2012
- Market capitalization: $8.0 billion
- Annual revenue: $3.74 billion
- Net income: $0.45 billion
- Employees: 3,000
- Sector: Consumer Cyclical
- Headquarters: San Francisco, United States
- Founded: 2012
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Instacart is the leading grocery delivery and pickup platform in the US, partnering with over 1,500 retail banners. They've evolved beyond delivery into an advertising platform and enterprise technology provider for grocers. The Caper Cart (smart shopping cart) and Instacart Platform represent the B2B pivot.
Transaction revenue from delivery and pickup orders (fees and tips), plus a rapidly growing advertising business where CPG brands pay to promote products on the platform. The advertising segment is high-margin and has become the key profit driver. Enterprise technology licensing to retailers adds another revenue stream.
Founded in 2012 by Apoorva Mehta (a former Amazon engineer), Instacart became essential infrastructure during COVID lockdowns. They went public in September 2023 at a $10 billion valuation — well below their $39 billion pandemic peak. CEO Fidji Simo (ex-Facebook) has been driving the platform and advertising strategy.
| Market Capitalization | $8.0B |
| Annual Revenue | $3.74B |
| Net Income | $0.45B |
| Profit Margin | 12% |
| Revenue per Employee | $1246667K |
| Stock Exchange | NASDAQ |
| Ticker Symbol | CART |
Financial data is approximate and based on most recent annual filings.
Instacart's valuation dropped from $39 billion in 2021 to $10 billion at IPO — one of the steepest private-to-public markdowns in tech history. The company's advertising business now generates more profit than the delivery business itself.
Instacart's real business is advertising, not delivery. The retail media network is the profit engine, and the grocery delivery is just the distribution channel.
What is Instacart (Maplebear Inc.)'s revenue?
Instacart (Maplebear Inc.) generates approximately $3.74 billion in annual revenue.
How many employees does Instacart (Maplebear Inc.) have?
Instacart (Maplebear Inc.) employs approximately 3,000 people worldwide.
What is Instacart (Maplebear Inc.)'s market cap?
Instacart (Maplebear Inc.) (CART) has a market capitalization of approximately $8.0 billion on the NASDAQ.
When was Instacart (Maplebear Inc.) founded?
Instacart (Maplebear Inc.) was founded in 2012 and is headquartered in San Francisco, CA, United States.
Who is the CEO of Instacart (Maplebear Inc.)?
Fidji Simo is the current CEO of Instacart (Maplebear Inc.).
What is Instacart (Maplebear Inc.)'s website?
Instacart (Maplebear Inc.)'s official website is instacart.com.
| CEO | Fidji Simo |
| Sector | Consumer Cyclical |
| Industry | Internet Retail |
| Founded | 2012 |
| HQ | San Francisco, CA |
| Country | United States |
| Website | instacart.com |
See traffic, security, and technical data for Instacart (Maplebear Inc.)'s website:
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