Intuit Inc. (NASDAQ: INTU)
Software - Application · Mountain View, CA, United States · Founded 1983
- Market capitalization: $180.0 billion
- Annual revenue: $18.83 billion
- Net income: $3.87 billion
- Employees: 18,200
- Sector: Technology
- Headquarters: Mountain View, United States
- Founded: 1983
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Intuit makes TurboTax, QuickBooks, Credit Karma, and Mailchimp u2014 software that small businesses and individuals use to manage taxes, accounting, personal finance, and marketing. TurboTax processes more US tax returns than any other software. QuickBooks dominates small business accounting with over 80% market share in the US. The company has quietly built a $14+ billion revenue empire around financial software.
Subscription revenue from QuickBooks Online, TurboTax (seasonal), Credit Karma (ad-supported), and Mailchimp (email marketing subscriptions). The shift to cloud-based subscriptions has dramatically improved revenue predictability. TurboTax's "freemium" model funnels users toward paid tiers. Credit Karma monetizes through financial product recommendations (credit cards, loans, insurance).
Scott Cook and Tom Proulx founded Intuit in 1983. Quicken (personal finance) launched in 1984, QuickBooks in 1992, TurboTax was acquired in 1993. IPO in 1993. Microsoft tried to acquire Intuit for $1.5 billion in 1994 but the DOJ blocked it. Credit Karma was acquired for $8.1 billion in 2020, Mailchimp for $12 billion in 2021.
| Market Capitalization | $180.0B |
| Annual Revenue | $18.83B |
| Net Income | $3.87B |
| Profit Margin | 21% |
| Revenue per Employee | $1034615K |
| Stock Exchange | NASDAQ |
| Ticker Symbol | INTU |
Financial data is approximate and based on most recent annual filings.
Intuit has spent millions lobbying against free, government-provided tax filing u2014 a practice that has drawn significant public criticism. The company's founder Scott Cook was inspired to start Intuit after watching his wife struggle with household finances. TurboTax processes roughly 40 million tax returns annually in the US.
Intuit's grip on small business financial software is ironclad, but the lobbying against free tax filing is a reputational liability that could eventually invite regulatory action.
What is Intuit Inc.'s revenue?
Intuit Inc. generates approximately $18.83 billion in annual revenue.
How many employees does Intuit Inc. have?
Intuit Inc. employs approximately 18,200 people worldwide.
What is Intuit Inc.'s market cap?
Intuit Inc. (INTU) has a market capitalization of approximately $180.0 billion on the NASDAQ.
When was Intuit Inc. founded?
Intuit Inc. was founded in 1983 and is headquartered in Mountain View, CA, United States.
Who is the CEO of Intuit Inc.?
Sasan Goodarzi is the current CEO of Intuit Inc..
What is Intuit Inc.'s website?
Intuit Inc.'s official website is intuit.com.
| CEO | Sasan Goodarzi |
| Sector | Technology |
| Industry | Software - Application |
| Founded | 1983 |
| HQ | Mountain View, CA |
| Country | United States |
| Website | intuit.com |
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