Mattel Inc. (NASDAQ: MAT)
Leisure · El Segundo, CA, United States · Founded 1945
- Market capitalization: $7.0 billion
- Annual revenue: $5.35 billion
- Net income: $0.4 billion
- Employees: 33,000
- Sector: Consumer Cyclical
- Headquarters: El Segundo, United States
- Founded: 1945
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Mattel makes Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Thomas & Friends. The Barbie movie in 2023 (grossing $1.4 billion worldwide) reignited the brand and proved that Mattel's IP has massive entertainment value. CEO Ynon Kreiz has been transforming Mattel from a toy manufacturer into an IP-driven entertainment company, with 14 films in development based on Mattel brands.
Toy sales through retail channels (Walmart, Target, Amazon are the biggest customers), direct-to-consumer, and licensing. Barbie and Hot Wheels are the two largest brands. The entertainment strategy (films, TV shows based on Mattel IP) aims to drive toy sales and licensing revenue. Mattel's gross margins have improved significantly under Kreiz. Annual revenue exceeds $5.4 billion.
Ruth and Elliot Handler founded Mattel in a garage in 1945. Barbie launched in 1959 (named after the Handlers' daughter Barbara). Hot Wheels launched in 1968. Mattel acquired Fisher-Price in 1993 and American Girl in 1998. The company nearly went bankrupt in 2018 before Kreiz's turnaround. The Barbie movie's $1.4 billion box office in 2023 was a watershed moment for the company's entertainment strategy.
| Market Capitalization | $7.0B |
| Annual Revenue | $5.35B |
| Net Income | $0.4B |
| Profit Margin | 7% |
| Revenue per Employee | $162121K |
| Stock Exchange | NASDAQ |
| Ticker Symbol | MAT |
Financial data is approximate and based on most recent annual filings.
Barbie has had over 200 careers, from astronaut to president. The Barbie movie became the highest-grossing film directed by a woman (Greta Gerwig). Ruth Handler was forced out of Mattel in 1975 and later convicted of fraud. Hot Wheels has sold over 8 billion cars u2014 more than all real automakers combined. Mattel has films in development for Hot Wheels, Polly Pocket, Barney, and even UNO.
The Barbie movie proved Mattel's IP is worth far more than the toy business alone u2014 if even a few of the 14 films in development succeed, the company's valuation could rerate significantly.
What is Mattel Inc.'s revenue?
Mattel Inc. generates approximately $5.35 billion in annual revenue.
How many employees does Mattel Inc. have?
Mattel Inc. employs approximately 33,000 people worldwide.
What is Mattel Inc.'s market cap?
Mattel Inc. (MAT) has a market capitalization of approximately $7.0 billion on the NASDAQ.
When was Mattel Inc. founded?
Mattel Inc. was founded in 1945 and is headquartered in El Segundo, CA, United States.
Who is the CEO of Mattel Inc.?
Ynon Kreiz is the current CEO of Mattel Inc..
What is Mattel Inc.'s website?
Mattel Inc.'s official website is mattel.com.
| CEO | Ynon Kreiz |
| Sector | Consumer Cyclical |
| Industry | Leisure |
| Founded | 1945 |
| HQ | El Segundo, CA |
| Country | United States |
| Website | mattel.com |
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