Monster Beverage Corporation (NASDAQ: MNST)
Beverages - Non-Alcoholic · Corona, CA, United States · Founded 1935
- Market capitalization: $50.0 billion
- Annual revenue: $8.29 billion
- Net income: $1.6 billion
- Employees: 5,200
- Sector: Consumer Defensive
- Headquarters: Corona, United States
- Founded: 1935
Source: Statvoo company profile for Monster Beverage Corporation. Browse all 500+ companies
Monster Beverage is the second-largest energy drink company in the world behind Red Bull, producing Monster Energy, Reign, Bang (acquired 2023), and a portfolio of juice and tea brands. The company has built a cult-like brand following through extreme sports sponsorships, music festivals, and gaming partnerships. Monster's distribution partnership with Coca-Cola, which owns approximately 19% of the company, gives it access to the world's most powerful beverage distribution network.
Monster earns revenue from the sale of energy drinks, with Coca-Cola handling distribution in most markets. The asset-light model—Monster focuses on branding and formulation while Coca-Cola handles bottling and distribution—generates industry-leading margins.
The company was originally founded in 1935 as Hansen's, a juice company in Southern California. The Monster Energy brand was launched in 2002 and quickly became a cultural phenomenon. A strategic partnership with Coca-Cola in 2015, which included a $2.15 billion equity investment, transformed Monster's global distribution capabilities overnight.
| Market Capitalization | $50.0B |
| Annual Revenue | $8.29B |
| Net Income | $1.6B |
| Profit Margin | 19% |
| Revenue per Employee | $1594231K |
| Stock Exchange | NASDAQ |
| Ticker Symbol | MNST |
Financial data is approximate and based on most recent annual filings.
Monster's iconic claw-mark logo is one of the most recognized brand symbols among consumers under 35. The company's stock has been one of the best performers of the 21st century—a $1,000 investment in 2003 would be worth over $1 million today.
Monster is a marketing machine with Coca-Cola's distribution muscle behind it—a combination that is very difficult to beat. The energy drink category continues to take share from traditional soft drinks, and Monster's international penetration still has significant room to grow.
What is Monster Beverage Corporation's revenue?
Monster Beverage Corporation generates approximately $8.29 billion in annual revenue.
How many employees does Monster Beverage Corporation have?
Monster Beverage Corporation employs approximately 5,200 people worldwide.
What is Monster Beverage Corporation's market cap?
Monster Beverage Corporation (MNST) has a market capitalization of approximately $50.0 billion on the NASDAQ.
When was Monster Beverage Corporation founded?
Monster Beverage Corporation was founded in 1935 and is headquartered in Corona, CA, United States.
Who is the CEO of Monster Beverage Corporation?
Hilton Schlosberg is the current CEO of Monster Beverage Corporation.
What is Monster Beverage Corporation's website?
Monster Beverage Corporation's official website is monsterbevcorp.com.
| CEO | Hilton Schlosberg |
| Sector | Consumer Defensive |
| Industry | Beverages - Non-Alcoholic |
| Founded | 1935 |
| HQ | Corona, CA |
| Country | United States |
| Website | monsterbevcorp.com |
See traffic, security, and technical data for Monster Beverage Corporation's website:
📊 monsterbevcorp.com stats 📋 WHOIS 🌐 DNS 🔒 SSL