Peloton Interactive Inc. (NASDAQ: PTON)
Leisure · New York, NY, United States · Founded 2012
- Market capitalization: $2.0 billion
- Annual revenue: $2.49 billion
- Net income: $-0.12 billion
- Employees: 3,800
- Sector: Consumer Cyclical
- Headquarters: New York, United States
- Founded: 2012
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Peloton Interactive is a connected fitness company that sells exercise bikes, treadmills, and rowing machines paired with subscription-based workout content. The company became a cultural phenomenon during the COVID-19 pandemic as homebound consumers invested in home fitness. Peloton's live and on-demand classes, led by celebrity instructors, created a devoted community of subscribers.
Peloton earns revenue from the sale of connected fitness hardware and monthly subscriptions to its content platform. The subscription business generates recurring, high-margin revenue, while hardware sales have become a lower-margin acquisition tool to drive subscriber growth.
John Foley co-founded Peloton in 2012 and the company went public in 2019. The pandemic drove explosive growth, with revenue tripling in fiscal 2021. The subsequent demand collapse led to massive losses, layoffs, and Foley's departure as CEO in 2022. Barry McCarthy, former CFO of Spotify and Netflix, took over as CEO before stepping down in 2024.
| Market Capitalization | $2.0B |
| Annual Revenue | $2.49B |
| Net Income | $-0.12B |
| Profit Margin | -5% |
| Revenue per Employee | $655263K |
| Stock Exchange | NASDAQ |
| Ticker Symbol | PTON |
Financial data is approximate and based on most recent annual filings.
Peloton's stock fell over 95% from its pandemic peak—one of the most dramatic boom-and-bust cycles in recent market history. The company's instructors have become genuine celebrities, with some commanding social media followings in the millions.
Peloton has a loyal subscriber base and a genuinely differentiated content platform, but the hardware business model is broken at current scale. The path to sustainable profitability likely requires a pivot toward a content-and-app-first strategy with hardware as an accessory, not the centerpiece.
What is Peloton Interactive Inc.'s revenue?
Peloton Interactive Inc. generates approximately $2.49 billion in annual revenue.
How many employees does Peloton Interactive Inc. have?
Peloton Interactive Inc. employs approximately 3,800 people worldwide.
What is Peloton Interactive Inc.'s market cap?
Peloton Interactive Inc. (PTON) has a market capitalization of approximately $2.0 billion on the NASDAQ.
When was Peloton Interactive Inc. founded?
Peloton Interactive Inc. was founded in 2012 and is headquartered in New York, NY, United States.
Who is the CEO of Peloton Interactive Inc.?
Barry McCarthy is the current CEO of Peloton Interactive Inc..
What is Peloton Interactive Inc.'s website?
Peloton Interactive Inc.'s official website is onepeloton.com.
| CEO | Barry McCarthy |
| Sector | Consumer Cyclical |
| Industry | Leisure |
| Founded | 2012 |
| HQ | New York, NY |
| Country | United States |
| Website | onepeloton.com |
See traffic, security, and technical data for Peloton Interactive Inc.'s website:
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