Pinterest Inc. (NYSE: PINS)
Internet Content & Information · San Francisco, CA, United States · Founded 2010
- Market capitalization: $20.0 billion
- Annual revenue: $1.04 billion
- Net income: $0.41 billion
- Employees: 4,700
- Sector: Communication Services
- Headquarters: San Francisco, United States
- Founded: 2010
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Pinterest is a visual discovery and bookmarking platform with over 480 million monthly active users who use it to find ideas for recipes, home du00e9cor, fashion, weddings, and DIY projects. Unlike social media competitors, Pinterest users are actively looking to buy things u2014 the platform's commercial intent is unusually high. Ben Silbermann and Evan Sharp co-founded the company in 2010.
Advertising revenue from Promoted Pins, Shopping Ads, and brand campaigns. Pinterest's advantage is that users are in a "planning and shopping" mindset, making ads feel less intrusive than on other platforms. Revenue exceeds $3 billion annually. The company has been investing in shopping features and AI-powered recommendations to improve ad targeting and conversion rates.
Silbermann and Sharp launched Pinterest in 2010. The platform grew primarily through word-of-mouth among women planning weddings and home projects. IPO in April 2019 at $19 per share. Bill Ready (former Google Commerce president) became CEO in 2022 and has focused on making Pinterest more shoppable. The company achieved consistent profitability in 2023.
| Market Capitalization | $20.0B |
| Annual Revenue | $1.04B |
| Net Income | $0.41B |
| Profit Margin | 39% |
| Revenue per Employee | $221277K |
| Stock Exchange | NYSE |
| Ticker Symbol | PINS |
Financial data is approximate and based on most recent annual filings.
Pinterest's user base skews heavily female u2014 about 60% of users are women. The platform drives more referral traffic to retail websites than Twitter, LinkedIn, and Reddit combined. Pinterest was originally called "Tote" and was designed as a mobile shopping app before pivoting to visual bookmarking.
Pinterest is the most undermonetized major social platform u2014 the shopping intent is real, and if Bill Ready can close the gap between browsing and buying, there's significant upside.
What is Pinterest Inc.'s revenue?
Pinterest Inc. generates approximately $1.04 billion in annual revenue.
How many employees does Pinterest Inc. have?
Pinterest Inc. employs approximately 4,700 people worldwide.
What is Pinterest Inc.'s market cap?
Pinterest Inc. (PINS) has a market capitalization of approximately $20.0 billion on the NYSE.
When was Pinterest Inc. founded?
Pinterest Inc. was founded in 2010 and is headquartered in San Francisco, CA, United States.
Who is the CEO of Pinterest Inc.?
Bill Ready is the current CEO of Pinterest Inc..
What is Pinterest Inc.'s website?
Pinterest Inc.'s official website is pinterest.com.
| CEO | Bill Ready |
| Sector | Communication Services |
| Industry | Internet Content & Information |
| Founded | 2010 |
| HQ | San Francisco, CA |
| Country | United States |
| Website | pinterest.com |
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