Snap Inc. (NYSE: SNAP)
Internet Content & Information · Santa Monica, CA, United States · Founded 2011
- Market capitalization: $18.0 billion
- Annual revenue: $0.82 billion
- Net income: $-0.46 billion
- Employees: 5,300
- Sector: Communication Services
- Headquarters: Santa Monica, United States
- Founded: 2011
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Snap runs Snapchat, the camera-first messaging app used by 800+ million monthly active users, predominantly Gen Z and young millennials. The app pioneered Stories (copied by Instagram), AR lenses, and disappearing messages. Evan Spiegel and Bobby Murphy founded Snap in 2011 while students at Stanford. The company also makes Spectacles (AR glasses) and invests heavily in augmented reality technology.
Advertising is essentially the only revenue source u2014 Snap Ads, Sponsored Lenses, and Discover content placements. The company competes for ad dollars against Meta, TikTok, and Google. Revenue is about $4.6 billion annually. Snap has struggled to achieve consistent profitability, and its smaller scale makes it harder to compete on ad targeting and measurement compared to larger platforms.
Spiegel, Murphy, and Reggie Brown created Snapchat at Stanford in 2011. Mark Zuckerberg offered to buy Snapchat for $3 billion in 2013 u2014 Spiegel famously turned it down. IPO in March 2017 at $17 per share. The stock crashed to $5 in 2022 before recovering. Snap laid off 20% of staff in 2022 and has been restructuring to focus on profitability. Reggie Brown sued and settled for $157.5 million over his role in founding the company.
| Market Capitalization | $18.0B |
| Annual Revenue | $0.82B |
| Net Income | $-0.46B |
| Profit Margin | -56% |
| Revenue per Employee | $154717K |
| Stock Exchange | NYSE |
| Ticker Symbol | SNAP |
Financial data is approximate and based on most recent annual filings.
Snapchat's AR lenses are used over 6 billion times per day. Evan Spiegel became the youngest billionaire in the world (at the time) when Snap went public at age 26. The app was originally called "Picaboo." Snap's Spectacles have gone through multiple iterations and have never been commercially successful, but the AR technology is considered industry-leading.
Snap has a loyal young user base and genuinely innovative AR tech, but the advertising business lacks the scale to compete with Meta and TikTok u2014 it's a perpetual underdog story.
What is Snap Inc.'s revenue?
Snap Inc. generates approximately $0.82 billion in annual revenue.
How many employees does Snap Inc. have?
Snap Inc. employs approximately 5,300 people worldwide.
What is Snap Inc.'s market cap?
Snap Inc. (SNAP) has a market capitalization of approximately $18.0 billion on the NYSE.
When was Snap Inc. founded?
Snap Inc. was founded in 2011 and is headquartered in Santa Monica, CA, United States.
Who is the CEO of Snap Inc.?
Evan Spiegel is the current CEO of Snap Inc..
What is Snap Inc.'s website?
Snap Inc.'s official website is snap.com.
| CEO | Evan Spiegel |
| Sector | Communication Services |
| Industry | Internet Content & Information |
| Founded | 2011 |
| HQ | Santa Monica, CA |
| Country | United States |
| Website | snap.com |
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