Under Armour Inc. (NYSE: UA)
Apparel Manufacturing · Baltimore, MD, United States · Founded 1996
- Market capitalization: $3.0 billion
- Annual revenue: $5.16 billion
- Net income: $-0.2 billion
- Employees: 16,400
- Sector: Consumer Cyclical
- Headquarters: Baltimore, United States
- Founded: 1996
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Under Armour is an American athletic apparel and footwear company founded on the innovation of moisture-wicking performance fabric. The company competes with Nike and Adidas across athletic apparel, footwear, and accessories. Under Armour has struggled to maintain its growth trajectory after a period of rapid expansion in the mid-2010s, and founder Kevin Plank returned as CEO in 2024 to lead a turnaround.
Under Armour earns revenue from the wholesale and direct-to-consumer sale of performance apparel, footwear, and accessories. The company sells through sporting goods retailers, department stores, its own stores, and e-commerce.
Kevin Plank founded Under Armour in 1996 from his grandmother's basement in Washington, DC, creating moisture-wicking shirts for football players. The company went public in 2005 and grew rapidly, briefly challenging Nike's dominance in athletic apparel. Revenue growth stalled after 2016, and the company has cycled through multiple strategic resets. Plank returned as CEO in April 2024.
| Market Capitalization | $3.0B |
| Annual Revenue | $5.16B |
| Net Income | $-0.2B |
| Profit Margin | -4% |
| Revenue per Employee | $314634K |
| Stock Exchange | NYSE |
| Ticker Symbol | UA |
Financial data is approximate and based on most recent annual filings.
Under Armour's first product was a moisture-wicking T-shirt that Plank developed after getting tired of sweat-soaked cotton shirts during football practice at the University of Maryland. The company's stock has fallen over 80% from its 2015 peak.
Under Armour's brand still resonates with performance athletes, but the company has lost its way in lifestyle and fashion—the categories where Nike and Adidas generate their highest margins. Kevin Plank's return is a high-stakes bet that the founder can recapture the magic.
What is Under Armour Inc.'s revenue?
Under Armour Inc. generates approximately $5.16 billion in annual revenue.
How many employees does Under Armour Inc. have?
Under Armour Inc. employs approximately 16,400 people worldwide.
What is Under Armour Inc.'s market cap?
Under Armour Inc. (UA) has a market capitalization of approximately $3.0 billion on the NYSE.
When was Under Armour Inc. founded?
Under Armour Inc. was founded in 1996 and is headquartered in Baltimore, MD, United States.
Who is the CEO of Under Armour Inc.?
Kevin Plank is the current CEO of Under Armour Inc..
What is Under Armour Inc.'s website?
Under Armour Inc.'s official website is underarmour.com.
| CEO | Kevin Plank |
| Sector | Consumer Cyclical |
| Industry | Apparel Manufacturing |
| Founded | 1996 |
| HQ | Baltimore, MD |
| Country | United States |
| Website | underarmour.com |
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