Wix.com Ltd. (NASDAQ: WIX)

Q: What is Wix.com Ltd.'s revenue?

Wix.com Ltd. has annual revenue of approximately $1.7 billion.

Q: How many employees does Wix.com Ltd. have?

Wix.com Ltd. employs approximately 5,500 people.

Software - Infrastructure · Tel Aviv, Israel · Founded 2006

$8.0B

Market Cap

$1.7B

Revenue

5,500

Employees

$0.1B

Net Income

📊 Key Statistics for Wix.com Ltd. (WIX)

Market capitalization: $8.0 billion
Annual revenue: $1.7 billion
Net income: $0.1 billion
Employees: 5,500
Sector: Technology
Headquarters: Tel Aviv, Israel
Founded: 2006

Source: Statvoo company profile for Wix.com Ltd.. Browse all 500+ companies

📋 About Wix.com Ltd.

Wix is a cloud-based website builder serving over 250 million registered users across 190 countries. From simple landing pages to full e-commerce stores, Wix provides drag-and-drop tools that let anyone create a website without coding. The company generates over $1.7 billion in annual revenue.

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💰 How Wix.com Ltd. Makes Money

Freemium subscriptions — build a basic site free (with Wix branding), pay $17-159/month for custom domains, e-commerce, and premium features. Revenue comes from Creative Subscriptions (website plans) and Business Solutions (payments, email marketing, bookings). The free tier drives massive top-of-funnel adoption.

📜 Key Milestones

Founded in 2006 in Tel Aviv by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Wix went public on NASDAQ in 2013. The company spent heavily on TV advertising (featuring celebrities like Heidi Klum and Jason Statham) to build brand awareness. Profitability arrived in 2023 after years of growth-over-profit spending.

📊 Financial Overview

Market Capitalization	$8.0B
Annual Revenue	$1.7B
Net Income	$0.1B
Profit Margin	6%
Revenue per Employee	$309091K
Stock Exchange	NASDAQ
Ticker Symbol	WIX

Financial data is approximate and based on most recent annual filings.

💡 Did You Know?

Wix hosts over 250 million websites — more than any other website builder. The company's AI Site Generator creates full websites from a text description in under a minute. Wix Studio (formerly Editor X) targets professional designers and agencies with advanced design controls.

📝 Analyst Take

Wix is the volume leader in website building, but faces intense competition from Squarespace, Shopify, and WordPress. The pivot to profitability pleased investors after years of losses. AI-generated websites could commoditize the space further, but Wix's scale and ecosystem (apps, payments, marketing tools) create meaningful switching costs.

❓ Frequently Asked Questions